Bad candidate experiences can do more harm than good to the image of your company. When candidates have a bad experience, it can ward off good candidates, and most importantly, it can harm the employer brand. The candidate experience begins at the very first click. It starts at the home page or job board. Emails exchanged, interviews conducted, phone calls exchanged, are all steps in the candidate experience. When recruiters are thoughtful about each step that the candidate takes, it creates a positive experience.